Every week or so I check how we’re doing being “ranked” by Google for the query “modest prom dresses.”
In developing the website for Virtuous Prom, learning how to do meta-tagging (the keywords that “talk” to Google and other search engines) was one of the biggest challenges we’ve faced. Neither I nor my business partners really had any expertise, and all the technical mumbo-jumbo was mind boggling for this creative type.
And so I check in with Google frequently to make sure our website is communicating with Google well (technically speaking, that we are SEO – search engine optimized).
I also check what images come up for the keywords “Virtuous Prom,” mostly out of curiosity. We’re still a young company (our website finally came to life this past July; we joined Etsy the following month) and at first when I searched for images related to “Virtuous Prom” very little came up. It’s been fun to see how Google picks up more and more of our images over time and it’s been a way to track our diffusion into the internet.
Today, I was looking at images under our brand name and found one image that did not belong with the others:
Can you spot it?
Upon further investigation, I saw that in a string of random words, someone had inserted our brand name, in the hopes of boosting traffic to their site!
A very good reminder to always protect our brand. Undoubtedly, this is the first of many times to come, but as they say imitation is the highest form of flattery!