The Question of “Plus Sizes”

One of the questions we often get asked is if we charge more for plus sizes. The short answer is no, absolutely not; but we get asked this question often enough that we wanted to write about why we choose not to.

We at Virtuous Prom choose not to charge more for plus sizes because we firmly believe that the message Fashion as an industry sends is wrong and in some cases dangerous and fatal. The Fashion Industry tells women (and girls) that they are not enough – not thin enough, not tan enough, not beautiful enough. They do this for one reason – greed. The worse you feel about you goes hand in hand with their ability to convince you that if you buy their product you too will be happy, thin and good enough.

We believe the exact opposite. We believe you’re beautiful as you are and perfect in your imperfections. Not everyone is a size 2, 0 or a 00 and that’s just fine! We’re all uniquely made and we believe there is beauty in diversity. That’s part of the reason we love working with models of all shapes and sizes.



The message the Fashion Industry sends isn’t just wrong – it’s dangerous. We’ve all heard stories of women who have died or been seriously harmed by anorexia, laxative abuse or bulimia. There have even been documented cases of anorexia in girls as young as eight.

We can’t drown out the message the Fashion Industry sends overnight, but we’re doing our best to send out a more positive message – that each girl is beautiful just as she is and that we celebrate the beauty of diversity. Part of how we affirm that is by not charging more for “plus sizes.” In all honestly, that’s not even a term we use.

So do we charge more for “plus sizes”? Absolutely not!

2 thoughts on “The Question of “Plus Sizes”

  1. My issue is with this is plus size clothes cost more to make! More material, more decoration! Children’s clothes go up in price along with size, adults should too!! Why should thinner people pay more than their clothes are worth just so you can afford to charge the same for plus size clothes!!


    1. I completely see your point, but a long time ago we actually decided to eat the cost of the difference. So, as a business model our profit margins are somewhat lower for plus size work. However, we feel this is well worth it because of the positive message it sends. Moreover, it reflects our ethics, especially the care and love we put into our clothes that often creates friendships with our customers. If you check out our website (, you’ll also note our pricing is very reasonable. This again was a conscious decision. The modest formal and bridal market is so small that a lot of businesses charge more because they can as their customers have so few choices. It’s been neat to see them have to lower their prices because of our decision. This business is in many ways an act of love and we love the joy we can bring to so many women of all shapes and sizes!

      Liked by 1 person

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