Avoiding Dress Stress

It’s that time of year where around the country, down every school hall, girls nervously await being asked to homecoming.


Rumors fly, expectations are set and then the waiting begins… and goes on… and on… and on….

For most teenage boys, asking out their crush is a daunting task. It takes a lot of courage to ask a girl you consider amazing and beautiful to spend time with you – especially a whole evening when expectations are unavoidably high.

I was never a teenage boy, so I can’t fully attest to their struggle, but I do remember asking out my crush to my school’s dance. Nate was home schooled, sweet and incredibly good looking. We knew each other casually from church, but as I picked up the phone to call to ask him to the dance, I felt my stomach drop out and my heart beat like a jackhammer. Nate fortunately said yes, but ladies, let me tell you – the experience was traumatic nonetheless!

As you’re waiting to be asked, just remember how hard it is for all of us to put ourselves out on the line and risk rejection. Be patient. And in the meantime, set yourself up for success by avoiding what I’ve lovingly termed “dress stress.”

Dress Stress/ [dres] [stres]/noun


  1. Waiting until the last moment for your crush to ask you to the dance, only to discover finding an appropriate dress is nearly impossible due to shortness of time.

Around this time of year, I get quite a few clients experiencing “dress stress.” They’ve just been asked to the dance (hooray!) but the lack of time to find a dress in addition to the struggle of finding modest formals in general leads to severe “dress stress.”

How does one avoid this? Get your dress early of course! I know traditionally most girls want to go with a date, but most of my high school dance experiences were with a group of my girlfriends and we had a blast! In fact, I think in some ways we had more fun – we could fully be ourselves, didn’t have to stress about the question of a good night kiss and we just had a good time.

6 - Crystal, Joli, Knox, Le Fleur

Going with a date, especially your crush can be amazing. But going with a group of friends can be just as fun. So get your dress early and if Mr. Perfect plucks up his courage, hooray! You’re already ready. If not, you have a gorgeous dress hanging in your closet and a great night already planned with your besties, which, in my book beats staying at home dejected the night of the dance any day of the week!


What’s in This Season

Last week I got asked the question, “What’s in this season?”

It’s a question I get asked asked from time to time, and while I usually know the “right” answer, the longer we are in business the more apparent it becomes that most women and young ladies aren’t interested in looking and dressing like everyone else. They’re interested in being themselves and expressing who they are.

I’m endlessly amazed by the creativity of our customers. It’s a wonderful feeling to see someone respond to one of our designs, but it’s even more exciting to see them use that design as a jumping off point for creating a dress that perfectly expresses their own tastes.

I recently had a darling customer come in to see our dress Bailey in person.


While she liked the style, the conversation quickly turned towards another dress she spotted, Valerie.


Eyes all alight, my customer (and now friend) asked if it was possible to make the skirt out of chiffon. Her mom shot her a look of warning as if to say, “Don’t push your luck!” But it was really fine – it was more than fine, it was exciting! Here was a girl who knew what she wanted and instead of pulling a dress off the rack, she was designing what would go on the rack herself. She wasn’t confining herself to the fashion dictates of another. She wasn’t boxing herself into being a cookie-cutter size. She was getting something custom made for her.

It was so exciting to see the finished product, and even more exciting when she reported that it fit like a glove. Getting this picture, however, made our week.


So what’s in this season? Being yourself. It’s timeless, effortless, elegant and always in fashion.